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电子商务的英语怎么说

2016-11-26 13:55:56 来源网站：百味书屋

篇一：电子商务中英文翻译

工商企业管理二班

王建稳

12292330051

E-commerce is coming of age

The 21st century are the information time, the tertiary industry unceasingly rise in the various countries' proportion, specially service industry, information service industry becomes for the 21stcentury the leading industries, this has caused the electronic commerce production and the development in the global information is under the influence which the situation drives, the various countries' electronic commerce unceasing improvement and the consummation, the electronic commerce is a focal point which each country and each big company capture. And, along with the whole world electronic commerce swift and violent development, the electronic commerce scale expands day by day, if US in 2000 the electronic commerce amounts to 488.7 billion US dollars, Japanese 31.9 billion US dollars, German 20.6 billion US dollars. Thereupon, the various countries unceasingly opens sends out the form to be diverse, the characteristic each different electronic commerce solution. But, because various countries and some international organization to electronic commerce understanding existence difference, thus the formulation and implementation development electronic commerce policy also has the obvious difference between the country and the country electronic commerce live agent lacks the effective coordinated mechanism to develop slowly, simultaneously a country interior electronic commerce activity also because of lacks the effective policy safeguard to receive the restriction. Therefore, the research discussion electronic commerce present situation and the formulation implementation appropriate electronic commerce policy question extremely is urgent. But in our country, the computer and the network technology popularization and the development, the electronic commerce rapidly rises, the multitudinous information technology enterprise, the venture capital company, the production circulation enterprise develops the electronic commerce in abundance.Looked from national Economical trade committee to more than 630 enterprises' investigations that, at present enterprise in Internet application and development electronic commerce aspect, eastern area enterprise good to middle area, middle is markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending.How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. But often it is likely to be the website where customers will be encouraged to place their orders.One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?

One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. But as long as the internet continues to deliver price and product information quickly, cheaply and securely, e-commerce will continue to grow. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to become as perfect as it gets. Certain products or services appear more suitable for online sales; others remain more suitable for offline sales. While credit cards are currently the most popular means of paying for online goods and services, alternative online payments will account for 26% of e-commerce volume by 2009 according to Celent.Many successful purely virtual companies deal with digital products, (including information storage, retrieval, and modification), music, movies, office supplies, education, communication, software, photography, and financial transactions. Examples of this type of company include: Google, eBay and Paypal. Other successful marketers such as use Drop shipping or Affiliate marketing techniques to facilitate transactions of tangible goods without maintaining real inventory. Examples

include numerous sellers on eBay. Virtual marketers can sell some non-digital products and services successfully. Such products generally have a high value-to-weight ratio, they may involve embarrassing purchases, they may typically go to people in remote locations, and they may have shut-ins as their typical purchasers. Items which can fit through a standard letterbox — such as music CDs, DVDs and books — are particularly suitable for a virtual marketer, and indeed Amazon.com, one of the few enduring dot-com companies, has historically concentrated on this field. Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online. Retailers often need to order spare parts specially, since they typically do not stock them at consumer outlets -- in such cases, e-commerce solutions in spares do not compete with retail stores, only with other ordering systems. A factor for success in this niche can consist of providing customers with exact, reliable information about which part number their particular version of a product needs, for example by providing parts lists keyed by serial number. Purchases of pornography and of other sex-related products and services fulfill the requirements of both virtuality (or if non-virtual, generally high-value) and potential embarrassment; unsurprisingly, provision of such services has become the most profitable segment of e-commerce.There are also many disadvantages of e-commerce. one of the main ones is fraud. This is where your details (name, bank card number, age, national insurance number) are entered into what look to be a safe site but really it is not. These details can then be used to steal money from you and can be used to buy things on line that you are completely unaware of until it is too late. this information is leaked into the wrong hands. People are able to steal your identity, and commit more fraud crimes under your name. Finally there are many problems with e commerce some of which are: Failure understands customers why they buy and how they buy. Even a product with a sound value proposition can fail if producers and retailers do not understand customer habits, expectations, and motivations. E-commerce could potentially mitigate this potential problem with proactive and focused marketing research, just as traditional retailers may do. Failure consider the competitive situation. One may have the will to construct a viable book e-tailing business model, but lack the capability to compete with Amazon. Inability predicts environmental reaction. What will

competitors do? Will they introduce competitive brands or competitive web sites? Will they supplement their service offerings? Will they try to sabotage a competitor's site? Will price wars

break out? What will the government do? Research into competitors, industries and markets may mitigate some consequences here, just as in non-electronic commerce. Over-estimation of resource competence. Can staff, hardware, software, and processes handle the proposed strategy? Have e-tales failed to develop employee and management skills? These issues may call for thorough resource planning and employee training. Products less suitable for e-commerce include products that have a low value-to-weight ratio, products that have a smell, taste, or touch component, products that need trial fittings — most notably clothing — and products where color integrity appears important. Nonetheless, Tesco.com has had success delivering groceries in the UK, albeit that many of its goods are of a generic quality, and clothing sold through the internet is big business in the U.S. Also, the recycling program Cheapcycle sells goods over the internet, but avoids the low value-to-weight ratio problem by creating different groups for various regions, so that shipping costs remain low.

译文：

电子商务是时代的到来

21世纪是信息时代，第三产业不断上升，在各国的比重，特别是服务业，信息服务业成为，21世纪的主导产业，这导致了电子商务的产生和发展，在全球信息该驱动器的情况的影响下，各国的电子商务不断的改进和完善，电子商务是每一个国家和每一个大公司捕捉的焦点。并且，随着全球电子商务的迅猛发展，电子商务的规模日益扩大，如果美国在2000年的电子商务金额为488.7十亿美元，日本31.9十亿美元，德国20.6十亿美元。于是，不断地打开各国散发出的形式多样，特色各不同的电子商务解决方案。但是，由于各个国家和一些国际组织对电子商务的理解存在差异，因此制定和实施发展电子商务的政策也有国家和国家电子商务活剂缺乏有效的协调机制，发展缓慢，同时区别明显一个国家内部的电子商务活动也因缺乏有效的政策保障，受到制约。因此，本研究探讨电子商务现状和制定实施恰当的电子商务的政策问题极为迫切。但在我国，计算机和网络技术的普及和发展，电子商务迅速崛起，众多的信息技术企业，风险投资公司，生产流通企业开展电子商务的丰富。从国家经济贸易委员会，看着630多名企业的调查，目前企业在互联网的应用和发展电子商务方面，东部地区企业向好中间区域，中间是市场。但是，许多唱片店和旅行社可以在一个艰难的时期。埃里克Blachford ， IAC的旅游侧面和Expedia的老板的头上，最大的网上旅行社，认为在美国的在线旅游预订可以从市场的20％快速移动到一半以上。贝佐斯先生认为网上零售商可能在未来十年捕捉零售销售的10-15％。这将是一个巨大的转变开支。如何将传统的商店应对？迈克尔·戴尔，戴尔，它通过直接销售给客户引领个人电脑市场的创始人，一直以为很多商店会变成陈列室。目前已经变化对高街的迹象。最新的苹果和索尼专卖店的目的是展示产品，在充满了期待，很多人会在网上购买。从某种程度上说，在线和离线世界可能合并。多渠道销售可能涉及的传统商店的组合，打印目录，在电视上的家庭购物频道，电话，为了服务和启用的电子商务网站。但往往可能是凡客将被鼓励把他们的订单的网站。一个对互联网的最大的商业优势是降低交易成本，通常直接转化为消费者更低的价格。所以，如果以最低的价格可以在互联网上找到，喜欢他们得到的服务，为什么他们会买别的地方？其中一个原因可能是方便;另外，关注欺诈行为，这对网上交易的最大威胁。但只要互联网继续快速提供价格和产品信息，便宜和安全，电子商务将继续增长。越来越多的企业将不得不假定客户将确切地知道到哪里寻找最佳的购买。这个市场有可能成为因为它得到完美的潜力。某些产品或服务显得更适合在网上销售;其他人仍更适合线下销售。虽然信用卡是目前支付的在

线商品和服务的最流行的手段，另一种在线支付将根据Celent的占电子商务体积26 ％到2009年。许多成功的纯粹虚拟企业应对数码产品，（包括信息存储，检索和修改），音乐，电影，办公用品，教育，通信，软件，摄影和金融交易。这种类型的公司的例子包括：谷歌，eBay和Paypal 。其他成功的营销，如使用直运或联属网络营销技巧，以促进有形商品的交易不维护真正的库存。示例

包括在eBay上众多卖家。虚拟营销人员能够成功地卖掉一些非数字化的产品和服务。这类产品一般具有较高的价值与重量比，它们可能涉及尴尬的采购，他们通常会去的人在偏远地区，而且它们可能会有关闭插件作为其典型的购买者。它可以适合通过标准的信箱项目 - 如音乐CD ， DVD和书籍 - 特别适合于虚拟营销，确实Amazon.com ，少数经久不衰达康公司之一，历来集中在这一领域。产品如备件，既像洗衣机消费项目和工业设备，如离心泵，似乎也适合进行网上销售。零售商往往需要订购备件特殊，因为它们通常不会在消费者直销现货它们 - 在这种情况下，在备件电子商务解决方案不与零售商店的竞争，只有与其他订购系统。在这个利基成功的因素可以由哪些部件号其特定的产品需求的版本，例如通过提供零件清单按序号键控为客户提供准确，可靠的信息。其他与性有关的产品和服务，色情和采购同时满足虚拟性的要求（或者，如果非虚，一般高价值）和潜在的尴尬;勿庸置疑，提供这类服务已经成为电子商务最赚钱的部分。也有电子商务的许多缺点。主要的一种是欺诈行为。这是您的个人资料（姓名，银行卡号，年龄，国家保险号码）输入成什么样子是一个安全的网站，但实际上它不是。这些细节可以被用来窃取您的钱，可以用于买，你却全然不知，直到为时已晚了东西就行。此信息被泄露落入坏人之手。人们能够窃取你的身份，并投入更多诈骗犯罪下你的名字。最后，还有很多问题，电子商务其中一些是：不明白客户为什么要买，以及它们如何购买。即使是具备完善的价值主张的产品可能会失败，如果生产商和零售商不理解客户的习惯，期望和动机。电子商务有可能缓解这一潜在问题，并积极致力于市场研究，就像传统的零售商可以这样做。否则考虑竞争态势。人们可能要构造一个可行书电子零售商业模式的意愿，但缺乏与亚马逊展开竞争的能力。无法预测的环境的反应。什么意志竞争对手呢？他们将推出有竞争力的品牌还是有竞争力的网站？他们会补充他们的服务产品？他们将尽力破坏竞争对手的网站？将价格战打出来？请问政府怎么办？研究竞争对手，行业和市场可能会减轻一些后果在这里，就像在非电子商务。高估资源的能力。工作人员，硬件，软件和流程能够处理所提出的战略？有电子故事没有制定员工和管理技能？这些问题可能需要进行全面的资源规划和员工培训。产品不太适合电子商务包括具有低价值重量比的产品，具有嗅觉，味觉的产品，或触摸组件，需要试件的产品 - 最显着的衣服 - 并在色彩的一致性出现重要的产品。尽管如此， Tesco.com已成功在英国提供杂货，尽管它的许多货物都是一个通用的质量，并通过互联网销售的服装是大企业在美国的同时，回收计划Cheapcycle销售商品在互联网上，但避免了通过创建不同的群体对不同区域的低价值重量比的问题，从而使运输成本仍然很低。

篇二：电子商务英文翻译

篇三：电子商务英文翻译

国内第一本中小企业电子商务实战手册《破网——中小企业如何赢在电子商务》附录

电子商务英文翻译

译者：段积超

段积超简介：全面电子商务理论奠基人、电子商务教育家、 IMBA之父。支点黄埔教育集团首席教育家。诸葛亮出山之地湖北襄樊古隆中人。此书预订联系方式：330189121@qq.com，QQ：330189121。

1、电子商务：E- business、 Electronic business / E-commerce、Electronic commerce

2、电子商务管理（EBA）：Electronic Business Administration

3、电子商务运营管理（EOA）：E-business Operations Administration E-commerce Operations Administration

4、电子商务运营经理（EOO）：E-business Operations Officer E-commerce Operations Officer

准确的称谓：电子商务运营官。

5、助理电子商务师：Assistant E-commerce Dealer